Recently, I had the pleasure of working with Samita Sarkar, on the topic of crowdfunding to self-publish a book. Since she was the one writing the article, I didn’t know what quotes she would use from me versus other people who also had experience in crowdfunding, so it was interesting to see the end result.
In her article, “Crowdfunding Your Self-Published Book? Here Are 3 Things You Need to Know” the latest Kickstarter stats show that over out of 349,504 campaigns, just 123,447 succeeded – a 35% success rate. Some 14% of projects finish without receiving a single pledge.
In the three tips listed, lessons learned includes preparing a lot of videos and illustrations prior to the campaign start, then using social media a lot for the duration of the campaign. I talk about how I’ve mastered more software skills – quite frankly, this is because some people that I’ve hired in the past weren’t that great. Sometimes you just have to roll up your sleeves and do things yourself!
With Kickstarter campaigns there is always a risk that it will fail. But obviously I believe this is a risk worth taking as I’m slowly becoming a serial Kickstarter campaign runner! At dinner tonight I warned my friends that I will be emailing them once again to ask for support for the Trump anthology. There was a lot of moaning about how they were tired of Trump, but they were intrigued anyways! (or so I think)