The other day I didn’t sleep and managed to finish the first Dark Helix Press newsletter which contained pictures of the Anime North 2017 conference and some news about book projects.
During the conference I had collected about 100 emails and wanted to start an email list because I will lose momentum (perhaps even misplace the signup sheets) and my book promo dates were running out. Along with con goers, I also looked through my personal email and built a second list of friends and family who I thought would be interested in receiving news about my projects.
Whenever a small business person you know (such as real estate or financial adviser, etc) adds you to their list of newsletters or mass emails, you probably think it’s spam. Why are they sending me stuff? My name isn’t on it!
Well, they are sending you information about their services because they think that you are a kind, wonderful person who will support them in their goals. Running a business is hard work and back breaking. If they thought about you enough to add you to their email list, it means you are important to them. They think that you are a person who will ask them about their business next time you meet them and that you will pass on the information to anyone who is interested.
This is why I was so hurt when I received an email from someone who told me to piss off because I was wasting their time. This person was the most quiet, gentlest, nicest being. I thought for a while about why I was feeling this way. Obviously CBT is working here, normally I would just spiral into depression!
It’s a small thing for someone to ask you to remove them from a mailing list. I thought about it for a long time and concluded that they: 1) do not support what I’m doing and 2) they are very busy and I shouldn’t bother them because I am not worth any of their time.
They could be struggling with something and lashing out, I don’t know. I emailed them a confirmation that they were off the list. I still felt really bad, so I tried calling them to apologize and to see what was going on, but they hung up on my “hello, how are you?” Maybe I’ll try again tomorrow, but perhaps I should focus on my more positive friends with my limited time on Earth. As all business people know, we don’t like burning bridges.
Friends and family knew I had been really hurting last year from my dad’s death and had fallen into a deep, deep depression. The fact that I pulled up the straps of my boots, managed to even attend a conference (it was such a struggle to “turn on” my game face) and make a newsletter meant I was feeling better.
Usually newsletters and mass emails are not personal to makes it easier to pass onto the next person. Also, the small business person does not have time to write messages on thousands of emails. They barely have time to eat dinner…
Newsletters and mass emails are not sent out forever and ever. One day the business or the author will die and no more will be created. Receiving some news is better than silence if you care about the person. Delete if you don’t want to read but know they are well and alive. You are a good person if you receive any!
I hope I put newsletters and other emails you get from your small business owner friends in a new light!
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