The Idea Shop X CAA – Free Book Marketing Seminar

On Thursday, October 28, 2021 7:30 p.m. – 8:30 p.m. EST Via Zoom I will be hosting a panel called ” Book Marketing 101 with The Idea Shop.” Chris Houston, the Marketing Guru of The Idea Shop, has over 20 years of experience in the publishing industry. He’ll share his tips and stories about his best marketing campaigns, and explain why it’s important to let the world know that you have a unique book that they need to discover! 

Register for free here: http://canadianauthors.org/toronto/events/

Nastasha Alli answers “Why is research important in your “Exploring Filipino Kitchens” podcast?”

Nastasha Alli was born and raised in the Philippines and came to Canada in 2007. For her writing at the intersection of food and diaspora communities, she won a Food Sustainability Media Award from the Thomson Reuters Foundation. Her work has been featured on CBC Radio and her recipe published in a “top cookbook of 2018” by the San Francisco Chronicle.

She answers the question “Why is research important in your “Exploring Filipino Kitchens” podcast?” on the Artsy Raven podcast, Episode 12. This clip is an excerpt from the episode.

Nastasha’s website is https://www.nastasha.ca/  

The Artsy Raven podcast about writing & publishing episodes are on Spotify & Youtube: https://jfgarrard.com/arpodcast/

Kevin Wong answers “What inspired you to write stories about Hong Kong?” on Artsy Raven Eps 9

Kevin Wong was born and raised in Halifax, Nova Scotia: the same hometown as Sidney Crosby and Sarah McLachlan. He has always loved writing and creating art, and even as a child he was constantly drawing, painting, writing stories, and telling tales to his friends and family.

He answers the question “What inspired you to write stories about Hong Kong?” on the Artsy Raven podcast, Episode 9. This clip is an excerpt from the episode.

The Artsy Raven podcast about writing & publishing episodes are on Spotify & Youtube: https://jfgarrard.com/arpodcast/

Corey Rosen answers “How does a writer make their story more clear?” on Artsy Raven Eps 7

Corey Rosen is an Emmy-award winning writer, actor, and storytelling teacher. He has hosted over 100 live events for The Moth, The Moth StorySlam, and GrandSlams. A performer at BATS Improv, he is also a head writer at Tippett Studio.

He answers the question “How does a writer make their story more clear?” on the Artsy Raven podcast, Episode 7. This clip is an excerpt from the episode.

For more information about Corey, visit https://www.coreyrosen.com, https://themoth.org and https://www.improv.org/actors/corey-rosen.

The Artsy Raven podcast about writing & publishing episodes are on Spotify & Youtube: https://jfgarrard.com/arpodcast/

The Idea Shop answers “Why should an author hire a marketer?” on Artsy Raven Eps 5 podcast

Chris Houston, the Marketing Guru of The Idea Shop has over 20 years of experience in book marketing. The Idea Shop is a one-stop shop for fresh new ideas on how to promote creative endeavors of all kinds, from books to podcasts. The Idea Shop can be heard each month on Sauga 960 AM radio.

He answers the question “Why should an author hire a marketer?” on the Artsy Raven podcast, Episode 5. This clip is an excerpt from the episode.

To contact the Idea Shop on how your book can be marketed to the world, find Chris at https://theideashop.ca/

The Artsy Raven podcast about writing & publishing episodes are on Spotify & Youtube: https://jfgarrard.com/arpodcast/

Maya Svevak video clip answer to “Why did you choose #hybridpublishing?” on the #ArtsyRaven #podcast about #writing and #publishing!

The second episode of The Artsy Raven podcast features Maya Svevak, a scientist, lawyer, activist and author of Svevi Avatar: Persecution of Constantina. This clip is a preview to the full episode!

She tells us her answer to “Why did you choose #hybridpublishing?” and how an agent influenced her.

The Artsy Raven podcast about writing & publishing episodes are on Spotify & Youtube: https://www.patreon.com/posts/published

Tools to make an awesome #lowbudget #video for #socialmedia!

Recently I signed up my indie publishing company, Dark Helix Press, to be a vendor at FIYAHCON, a virtual convention centering the perspectives and celebrating the contributions of BIPOC in speculative fiction. (I’ll be speaking about publishing there too, will release details when I have them.)

At FIYAHCON the vendors are setting up a virtual table on a platform called AirMeet which I have never used before. One of the items I needed to upload was a video and I don’t have any book trailers for Dark Helix Press. In the past I made a book trailer for The Undead Sorceress which was ok, but with new tools available, making a trailer now is much faster than ever before! The concept of making a trailer is the same to make any video for social media, once you learn how to make on video, it’s a skill which can be used for lots of creative fun!

The trailer I made below took about three hours, because I was fiddling with fonts/colors/layout and made some custom graphics for the Dark Helix Press Threadless Shop merchandise because I wanted “clean cut” items that would “pop out.” I had to use a graphic editor to do that (did it quick and dirty with the free Paint.net graphic program) because video programs have limited graphics editing capabilities. Note I had $0 budget, but the video looks pretty good for zero dollars!

Steps used to make a book trailer:

  1. List out what you want to put in each “slide” which is really a short video. Pretend it’s a PowerPoint and on each slide think about what message or text you want to convey.
  2. Find videos for each slide. There are a couple of sites you can download free videos, such as Pexels, Pixabay, Mixkit, etc. We used Pixabay.
    • For one video we wanted 14 seconds, but the shot we downloaded was 10 seconds, so we extended the video time by slowing down the speed of the footage.
  3. If you are adding extra graphics to the video, you will need to clean up with a graphics editor such as Paint.net, Krita, Adobe Photoshop, etc. We used Paint.net.
  4. Pick a program to compile the videos – Canva, Filmgora, iMovie, etc. We used Canva.
  5. Upload the videos into the program, add text, music (we used the music provided in the program) and graphics.
  6. In some of the programs you can modify the layout and animate the graphics/fonts.
  7. Upload onto Youtube and publish.
    • Read carefully on the sites where you gathered graphics, videos and music. Some of the licenses ask for attribution in lieu of payment and there may be restrictions on use.

I hope this information was useful to you! After you do it once, the subsequent videos will be easier next time!

Being Inspired by ND Jones’ #African #Fantasy #Romance #Writing! @ndjonesauthor #writinglife #publishing #AfricanAmerican

For episode 22 of The Artsy Raven podcast, I interviewed ND Jones, a USA Best-selling author who has written multiple African fantasy romance series. It was really inspiring to listen to someone has achieved so much on their own and even got her whole family involved! She’s written over twelve books and even started a company which involves her daughter doing graphic design work and her son creating a RPG game based on her work.

One of the reasons why she started writing was because there was a void in the market with positive, sexy, and three-dimensional African American characters as soul mates, friends, and lovers, so she took on that challenge herself. Her book covers look super awesome with strong females on them and I had a good time talking to her about her projects. Although I don’t write fantasy romance, I would like to write more and complete more projects. I have problems finishing things and would like to be like ND Jones when I grow up!

ND is also giving away two e-books (she reads from one of them in the podcast) and a $10USD Amazon gift card to two winners. King Sumo link here: https://kingsumo.com/g/tw9ne1/nd-jones-e-book-and-amazon-gift-card-giveaway-august-16-28-2021-2-winners

Spotify episode link: https://open.spotify.com/episode/4AcPxpL3lpVQQDnGKBXyGS

Youtube episode link: https://www.youtube.com/watch?v=_nlcJUicKFE&feature=youtu.be

The Artsy Raven August newsletter is out and we have links to over 40 free fantasy books! Check it out here.

Have a great day!

#Op-ed “Selling #Diversity to the Reluctant” published @medium – people are scared about being cancelled

Recently I finished an op-ed piece and sent it around to major media outlets. It wasn’t picked up by anyone. Naively I thought that since the piece was about a small press publishing a book by Asian writers and finding it difficult to gather in-depth book reviews, this would be an interesting read since a lot of diversity articles only talk about the good things about why it’s needed or negative experiences. The experience I had was a good one, but in the op-ed I wanted to highlight the fact that people are scared about being cancelled, so they can’t comment on anything, which makes it difficult to move forward. Everyone says they want diverse books, but is this really true? Or are they saying this because it sounds like the right thing to say?

The link to the op-ed piece is here: https://jfgarrard.medium.com/selling-diversity-to-the-reluctant-ce80b5e0ccd8

I emailed The Idea Shop and Josh (One Man Podcast) to make sure they were ok with me mentioning their names in the op-ed and they were both cool. I spoke to Josh on his One Man Podcast about a bunch of stuff and when COVID restrictions are lifted more we will meet in person!

As a writer, I wonder about why this piece was rejected. If you are a successful op-ed writer, perhaps you can send me some tips!

Generally, the message in this piece was: sometimes it’s best just to sit down to have a cup of tea and eat together to build relationships going forward. Basically instead of preaching diversity, let’s talk about what we have in common and be friends!

#HappyPrideMonth, talking to #comedian #JoshWilliams and #Youtube link for #Belief #booklaunch! #LGBTQ #ArtsyRaven #onemanpodcast #writing #publishing

June is Pride Month and on the Artsy Raven podcast we are releasing episodes featuring a LGBTQ author every Sunday. More details available in our June newsletter (click here), including which episode to listen to which has a submission call for short stories. It was great to talk to these authors who all generously shared their challenges and struggles, but despite all this, they all remain optimistic and achieved their goals!

At the end of May we had a book launch for Belief, an anthology featuring Asian authors. I was happy that my 3-tiered cake didn’t fall down and it was a lot of fun baking, even though I’ve lost my sense of smell and taste after the COVID vaccine. Since I take care of my 105-year-old grandma, I get tested for COVID every week and it’s been negative. Anyhow, we recorded the Belief event which can be watched on Youtube here. More details about the book here.

Comedian Josh Williams and I talked a little bit about Belief and other things in life on his One Man Podcast, click here. His podcast is a casual conversation and somehow I impressed him with my talk about the radioactive sandwiches I fed people when I worked in Nuclear Medicine!

I’ve been trying to do more writing by doing writing sprints with an indie author group every Sunday night, but it’s been slow. My brain is still split on weekdays because of virtual school and I can’t write one sentence without the kraken (my child) demanding something. I’m not sure at what age human children become more useful!

For more detailed Artsy Raven podcast episode summaries, they are posted on Patreon and Ko-fi every Sunday.

Stay safe until next time!