Similar to television channels, on YouTube you can open your own channel to upload videos to. You can even make a trailer to promote it, add your social media links and pay for ads to advertise this channel. It’s like opening a free mini tv station which you can brand and upload whatever content (within YouTube guidelines) you want the world to see.
There are step by step instructions and technical tips on Buffer Social’s site write up on how to open a YouTube channel. Basically you need a Google account which will also give you an email account, brand account, YouTube account and Ad Sense account (for collecting revenue from ads or to pay for ads). It’s handy that everything is linked and the interface is quite user-friendly for newbies.
One of my friends told me that somehow they got banned from opening a YouTube channel because someone close to her somehow had access to her email and did some odd stuff on YouTube pretending to be her. Hence she was banned for a few years. Remember that the internet is like an elephant, it never forgets! So be careful of what you write and read the warning emails if they appear because you can get banned!
After opening a brand account and YouTube channel, you may want to think of a logo. This is an extra touch which helps promote brand recognition and it’s kind of fun to have the chance to make a logo for your own channel! To make a logo, you can either 1) DIY with original art, 2) DIY with free royalty-free stock art from Pixabay, 3) DIY with design programs such as the fabulous free Canva (you can upload your own images if Canva doesn’t have exactly what you want) or 4) hire an artist. If you hire someone and buy the copyright, the content is yours. When you use stock art or Canva, read the fine print for license details for what you can and can not do.
Here are a few of my YouTube channel logos which were created either on my own or commissioned an artist for the art:
Once you have things set up, you can actually open up more than one channel. Why do this? Well, for me, I wanted to have a few different channels due to different interests that don’t really intersect. I actually created the JF Garrard channel years ago to upload a book trailer for my multicultural vampire novel, The Undead Sorceress (looks so cheesy when I re-watch it!). Now that I have a new project, to organize things better, I created a playlist specific to my project on depression, Pessimist to Semi-Optimist (PTO) project so people interested in this project can watch all the videos on this project in one go. It’s like using setting up your PVR to record all the Big Bang Theory shows in a row to watch them non-stop.
“Po Po Gets Results!” is a channel I opened to make Chinese language videos with my mom to drill some Chinese into my son because it’s hard to find Chinese/English videos with toys that he likes to play with. “Po Po” means grandmother in Cantonese. Viking husband thought that “Po Po Gets Results” was a funny phrase and describes my mom’s relentless nature in shoving food into our offspring. Anyhow, getting him to learn numbers from a Thomas the Train that sounds like his grandmother seems to be working for now!
Over Christmas, my husband went crazy while watching super boring videos of Disney toy openings with children that we were babysitting. I looked up the person that made these videos and it turns out they make over $1M a year! We have a lot of toys at home, so why not try to make some videos about toys which children would want to watch? However, my interest in attempting to making videos about toys (openings and reviews) does not really fit into my channel on author and depression stuff. As a parent, I would be confused if a channel has videos on toys and advice on how not to commit suicide or vampire book trailers. It might fit into the Po Po channel, but I want to keep that exclusive for Chinese educational videos, so I opened a channel called “Kid Creatures” for toy reviews and toy opening videos.
Finally, some friends wanted to get together to make comedy skits. Good comedy is extremely difficult to do and very subjective, which makes me a bit nervous about doing this. As a big fan of BBC’s Absolutely Fabulous I always wish there was more female comedy that was not only about hot flashes, women being mean or sex. “One Hand Wave” is the comedy channel I opened to upload funny things to. My friends and I haven’t gotten together yet because everyone seems to be busy. Maybe that can be a skit in itself! Funny how the one person with a toddler is the one that set up everything and bought equipment but the single people are still “thinking” about things before they want to do anything…sigh…ok, I’m being a bit mean now…
I admit it’s a hassle to switch in between channels or personas when doing updates, but I think it will be worth it in the long run. Within each channel you can create playlists, so when people are on your channel, you can create lists to link all your videos. This will help people find your videos as YouTube is a vast place with millions of videos.
One software I highly recommend to spread messages about your message on social media is Hootsuite, which allows you to schedule posts. For example, you want to send ten Twitter messages about a new video. Instead of logging into Twitter and typing it ten times every day (and trying to remember!) – you can schedule all ten posts over ten days in a few minutes in Hootsuite. There is a free version you can link to 3 accounts, but if you have multiple things to upkeep, a paid version costs about $200/year for up to 10 accounts.
Opening a channel is the easy part! Now it’s off to the races by making videos to upload!