Category Archives: marketing

An Editor’s Notes on Submissions (Trump, Canada Anthologies)

Dark Helix Press has two different anthologies open to submissions at the moment: Trump Utopia or Dystopia? and Futuristic Canada. Deadlines for both are April 31, 2017.

First, thank you to everyone who has submitted their works so far! It’s been a lot of fun reading through the diverse stories with their different voices. Works have been sent in from all over the world – US, Canada, Italy, Sweden…just to name a few places.

Here are a few notes from moi, the editor, on these two anthologies in particular:

-We are looking for more stories for the Canada anthology in general.

-For the Trump anthology – more sci-fi and fantasy. Lots of Trump horror stories were submitted, making it difficult to choose among them.

-For the Trump Anthology if you are sending in work, send in an utopia and dystopia piece. We only have dystopic views at the moment. Utopic stories can be dark too, look at stories such as 28 Days Later (movie), Happiness (movie) or American Dream themed works, where among tragedies there is a glimmer of hope.

-World building is not including one sentence stating who is the leader of a country. To make me believe that the world you created is different, you will need to give me some details. For example, Trump was elected, then X, which led to X and your characters in the novel doing X. What do people eat? Are there new customs? The details are clear in your head, but the readers don’t have access to it!

-Please don’t send in horror pieces with senseless violence and killing. They really bore me. If there is death, why did it happen and how did the other characters react? Example, many Japanese haunting stories have a tragic tale of why the ghosts are haunting people.

These are my two cents for now. Am working on a Kickstarter campaign for the Trump anthology as a marketing strategy to find new readers. Will post more details when ready!

 

 

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My YouTube Diary – Opening A YouTube Channel

Similar to television channels, on YouTube you can open your own channel to upload videos to. You can even make a trailer to promote it, add your social media links and pay for ads to advertise this channel. It’s like opening a free mini tv station which you can brand and upload whatever content (within YouTube guidelines) you want the world to see.

There are step by step instructions and technical tips on Buffer Social’s site write up on how to open a YouTube channel. Basically you need a Google account which will also give you an email account, brand account, YouTube account and Ad Sense account (for collecting revenue from ads or to pay for ads). It’s handy that everything is linked and the interface is quite user-friendly for newbies.

One of my friends told me that somehow they got banned from opening a YouTube channel because someone close to her somehow had access to her email and did some odd stuff on YouTube pretending to be her. Hence she was banned for a few years. Remember that the internet is like an elephant, it never forgets! So be careful of what you write and read the warning emails if they appear because you can get banned!

After opening a brand account and YouTube channel, you may want to think of a logo. This is an extra touch which helps promote brand recognition and it’s kind of fun to have the chance to make a logo for your own channel! To make a logo, you can either 1) DIY with original art, 2) DIY with free royalty-free stock art from Pixabay, 3) DIY with design programs such as the fabulous free Canva (you can upload your own images if Canva doesn’t have exactly what you want) or 4) hire an artist. If you hire someone and buy the copyright, the content is  yours. When you use stock art or Canva, read the fine print for license details for what you can and can not do.

Here are a few of my YouTube channel logos which were created either on my own or commissioned an artist for the art:

logos

Once you have things set up, you can actually open up more than one channel. Why do this? Well, for me, I wanted to have a few different channels due to different interests that don’t really intersect. I actually created the JF Garrard channel years ago to upload a book trailer for my multicultural vampire novel, The Undead Sorceress (looks so cheesy when I re-watch it!). Now that I have a new project, to organize things better, I created a playlist specific to my project on depression, Pessimist to Semi-Optimist (PTO) project so people interested in this project can watch all the videos on this project in one go. It’s like using setting up your PVR to record all the Big Bang Theory shows in a row to watch them non-stop.

Po Po Gets Results!” is a channel I opened to make Chinese language videos with my mom to drill some Chinese into my son because it’s hard to find Chinese/English videos with toys that he likes to play with. “Po Po” means grandmother in Cantonese. Viking husband thought that “Po Po Gets Results” was a funny phrase and describes my mom’s relentless nature in shoving food into our offspring. Anyhow, getting him to learn numbers from a Thomas the Train that sounds like his grandmother seems to be working for now!

Over Christmas, my husband went crazy while watching super boring videos of Disney toy openings with children that we were babysitting. I looked up the person that made these videos and it turns out they make over $1M a year! We have a lot of toys at home, so why not try to make some videos about toys which children would want to watch? However, my interest in attempting to making videos about toys (openings and reviews) does not really fit into my channel on author and depression stuff. As a parent, I would be confused if a channel has videos on toys and advice on how not to commit suicide or vampire book trailers. It might fit into the Po Po channel, but I want to keep that exclusive for Chinese educational videos, so I opened a channel called “Kid Creatures” for toy reviews and toy opening videos.

Finally, some friends wanted to get together to make comedy skits. Good comedy is extremely difficult to do and very subjective, which makes me a bit nervous about doing this. As a big fan of BBC’s Absolutely Fabulous I always wish there was more female comedy that was not only about hot flashes, women being mean or sex. “One Hand Wave” is the comedy channel I opened to upload funny things to. My friends and I haven’t gotten together yet because everyone seems to be busy. Maybe that can be a skit in itself! Funny how the one person with a toddler is the one that set up everything and bought equipment but the single people are still “thinking” about things before they want to do anything…sigh…ok, I’m being a bit mean now…

I admit it’s a hassle to switch in between channels or personas when doing updates, but I think it will be worth it in the long run. Within each channel you can create playlists, so when people are on your channel, you can create lists to link all your videos. This will help people find your videos as YouTube is a vast place with millions of videos.

One software I highly recommend to spread messages about your message on social media is Hootsuite, which allows you to schedule posts. For example, you want to send ten Twitter messages about a new video. Instead of logging into Twitter and typing it ten times every day (and trying to remember!) – you can schedule all ten posts over ten days in a few minutes in Hootsuite. There is a free version you can link to 3 accounts, but if you have multiple things to upkeep, a paid version costs about $200/year for up to 10 accounts.

Opening a channel is the easy part! Now it’s off to the races by making videos to upload!

 

My YouTube Diary – How Do People Make Money?

YouTube appears to be the new gold mine of our century. Are you going to pan for gold? I am! Seriously, as much as I would love to make millions every year, I know that the people making lots of money also work very hard. We can’t see the amount of hours, money spent on equipment and sheer sweat they put in before they became a success. A little bit of gold dust would be nice, nevertheless!

Business Insider has a great article which calculates and breaks down the amount of money people earn on You Tube. PewDiePie (YouTube’s biggest star who critiques video games and makes jokes about them) supposedly pulled in revenue of $10.5M in 2014. After taxes and YouTube’s share, he may have made $4M. That is fantastic, but keep in mind he started doing this many years ago and the big payoff is only now. Another YouTube star is Michelle Phan (beauty and makeup) was calculated to have made about $150K in comparison. These stories are great, but how does one actually make money?

YouTube has ads that you see before and during video viewing. This is called “YouTube monetization.” The person who made or uploaded the video signs a digital agreement with YouTube so that ads can be placed into their videos and there is a split of roughly 50:50. The amount of money made depends on how many people watched the video and if they clicked on the ad or not. Also, longer videos have more ad placements. More details are available on this “Ad Rates Report” page about how YouTube and ads work.

Setting up a video to be monetized is not difficult at all, maybe 30 minutes, tops. However, to make any money, you need lots of eyeballs and different people to watch your video (and yes, YouTube can tell if the clicks come from the same household). Other than professional media (music videos, clips of tv shows) or cute home videos (babies, dogs, cats) which are sometimes bought by the news media; highly viewed videos are either technical (video game, makeup, space rockets, educational, amateur tv shows) or really low brow (pooping, barfing, falling).

Everything comes down to marketing. In our day and age, social media has opened the doors to people to do their own marketing instead of relying on professional companies. However, people are bombarded with marketing from all over the place, so it’s become harder to get someone’s attention. Having good content is always the most solid base for success, but if no one knows about it, then the content will become lost in cyberspace.

One area getting some attention are toy reviews and toy unboxing (opening a toy). Since I have a child, I thought that a good start would be making videos with toys. That $10 piece of plastic I bought should be good for something after it’s been played with for 5 min, right?! Actually, I spent more than $20 on secret Lego Disney figurines because there was a frenzy at Toys R Us with moms feeling up these packages for the figure they wanted while the men shook their heads in the corner. Still, it was quite exciting to open the secret Lego Disney package on camera because I didn’t know what was in it either (felt like doing toy porn and I’m sure that’s out there too)! This is sounding pretty sad…but I’ve had too much excitement lately over a health crisis in my family, so being excited about something boring is good!

In addition, I want my son to learn Chinese, so I have asked my mom to make videos of us playing with toys in Chinese. I have had a maximum of ….wait for this…30 hits!…so far on our video of Thomas the Train counting in Cantonese. The threshold of any money being released by You Tube is $100 and given I’m at $0.02 today (videos have been up for a week), it’s going to take a while!

Since having a child is like opening a black hole near your bank account, I think doing YouTube videos for fun in hopes of earning some money is a good idea anyways. I’ll be blogging about this occasionally when I’m less depressed because I think it’s a funny thing to do. Until then, I’m calling my mom to ask her to think of more video ideas, since our video of Thomas and Mickey buying fruit was viewed as “too Asian” by a friend!

 

 

 

 

Live Radio Interview, Friday, June 13, 9-11pm

This coming Friday I’ve been invited onto the “Beyond the Mundane” radio show to talk about my Undead Sorceress book and other stuff. We’ll be giving out copies of my book to some lucky callers as well!

I’ll be on from 9-11pm and here is the link.

A  bit nervous as I’m not sure what will happen since it’s live and I know there will be a few callers phoning in. I’m not very good at improve, so random questions do scare me! But I guess I have to practice or I’ll never get over my fear over answering things on the fly!

 

Hitting No. 1 in Asian Fantasy & Asian Fiction on Amazon Kindle

Today is the first day I’m doing a quick promo to give away a few e-books for free in exchange for reviews. Also, I’m at a Japanese Animation convention, Anime North, doing a few panels on publishing and Asian vampires.

After a long day of chatting with friendly people dressed as Sailormoon, Naruto and other fabulous creatures; I came home to do a quick check to see how the downloads were going. Surprisingly I hit number one in Fiction/Asian American and Fantasy/Asian!

Admittedly these are very niche categories,  but hey, No. 1 is better than No. 100 at the moment! Here’s hoping that I’ll find a great audience who likes to read things from a different perspective!

Meanwhile, greetings from me and a plant lady at Anime North (pic below)!

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Anime North Schedule & Free Ebook May 24-28

I’ll be at Anime North this weekend and have been looking forward to this for a long time! It’s a big con for me and my book, so I’m super excited! My Viking is very nervous as it is his first con and it’s a big one! The attendance is about 25K and although I’ve been involved for many years, the Viking stayed away…

During May 24-28, 2014 I am giving The Undead Sorceress e-book for free as part of my promotional strategy at the con. Click Amazon Kindle link here for free e-book during these few promo days.

Anyhow, below is my schedule – Sat I’m at the table and Sun I’m in panels. All purchases of the print book will get all sorts of goodies: the whole set of limited art cards along with pandas & bags.

Dates: Saturday, May 24 – Sunday, May 25, 2014

Table is in Dealer’s room, Industry/Guest I1-14

Panels only on Sunday, all at International Plaza Hotel

12pm Peel Room, How To Get Published
2pm Toronto Room, Japanese Kyonshî + Party
3pm Peel Room, Self-publishing & Marketing

Anime North prep

I am a panel guest at Anime North, so I didn’t expect any big announcements. But wow, there was a big Anime North blast on Twitter and on the website announcing me as a writer guest, so I feel super honoured.

Anime North is Canada’s largest Japanese animation convention and it is a not-for-profit with funds going to Sick Kids Hospital. I’ll be there with my Viking husband on May 24-25, Sat & Sun to do lots of panels on Japan, Asian vampires, writing and publishing. As well, in the dealers room I’ll have a table so I’ll be giving out limited edition art cards and selling my book. I had hoped to have more books finished, but alas, marketing activities has been taking up much of my time.

Here is the announcement pic and the art cards I’ll be giving out. See you soon!

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Promoting Your Free Book

Recently, a question came up on the Goodreads forum about why people hired on Fiverr usually do promos for free books?

I speculated that a lot of them will only promote “FREE” books because there are lots of lists available online that this Fiverr person can fill in forms for free promotion on your behalf.

If the book isn’t free, it is much more difficult for them to do promotions. They would actually need to take more time to contact people and convince them to do book promos.

Generally, promoting a free book by filling in forms only takes a few minutes and they don’t have to negotiate.

If you are running a promotion for your book and giving it away for free for a few days or forever, you can post the links online to various sites yourself to spread the word. Or you can hire someone to do it for $5 as well.

Here is a list of 72 sites for promoting free ebooks to get you started along with Facebook, Twitter advice::

http://www.sarkemedia.com/free-kindle…

Another one at Indies Limited:

http://www.indiesunlimited.com/book-p…

If you google “list kindle free promotion” you will find several more sites. Of course, some of the sites listed may be the same over and over again.

Good luck on your freebie campaign!

Apocalypse 4 Book Launch

A few weeks ago, I was invited to the Apocalypse 4 book launch at the Best Western Primrose hotel in downtown Toronto. Hugh Rookwood, a classically trained Illustrator/Animator is the main artist of this 12 book series and Corrado Rizza is the author.

We were gathering to celebrate the launch of Apocalypse4: Chapter 1 “Exile” which is available as an ebook on Amazon and print version available only at conventions. Eventually, after the 12 books are released, a special edition graphic novel will be released with sketches and behind the scene secrets.

The story of Apocalypse 4 as featured on their Facebook page:

“In our present time of technological advancements the world is in aweof the potential future mankind will be able to achieve. Thanks to such discoveries as the Higgs boson particle and advancements in stem cell research, humans will be living longer, less diseased, and have limitless excess energy; but what if not all is as it seems and these achievements will only cause our demise when ancient forces decide that we have gone to far.

Apolcalypse4 is a fantastic tale that takes place in all 3 known realms, heaven, earth, and hell; and will tell an alternate story of human origins, our deities, and the purpose of our lives and what they mean to the universe as a whole.”

Usually my preference for comic books is DC’s Vertigo comic lines, especially the stories which deal with mythology and supernatural stuff. This story line reminds me of Mike Carey’s Lucifer about fallen angels and stuff.

At the book launch there was a beautiful trailer for the book (I quite remember the logo spinning around in flames!) and a Q & A with Hugh and Corrado. It was a great party with good food, interesting Indie people and I look forward to reading my autographed copy of the comic!

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