The Idea Shop answers “Why should an author hire a marketer?” on Artsy Raven Eps 5 podcast

Chris Houston, the Marketing Guru of The Idea Shop has over 20 years of experience in book marketing. The Idea Shop is a one-stop shop for fresh new ideas on how to promote creative endeavors of all kinds, from books to podcasts. The Idea Shop can be heard each month on Sauga 960 AM radio.

He answers the question “Why should an author hire a marketer?” on the Artsy Raven podcast, Episode 5. This clip is an excerpt from the episode.

To contact the Idea Shop on how your book can be marketed to the world, find Chris at https://theideashop.ca/

The Artsy Raven podcast about writing & publishing episodes are on Spotify & Youtube: https://jfgarrard.com/arpodcast/

Tools to make an awesome #lowbudget #video for #socialmedia!

Recently I signed up my indie publishing company, Dark Helix Press, to be a vendor at FIYAHCON, a virtual convention centering the perspectives and celebrating the contributions of BIPOC in speculative fiction. (I’ll be speaking about publishing there too, will release details when I have them.)

At FIYAHCON the vendors are setting up a virtual table on a platform called AirMeet which I have never used before. One of the items I needed to upload was a video and I don’t have any book trailers for Dark Helix Press. In the past I made a book trailer for The Undead Sorceress which was ok, but with new tools available, making a trailer now is much faster than ever before! The concept of making a trailer is the same to make any video for social media, once you learn how to make on video, it’s a skill which can be used for lots of creative fun!

The trailer I made below took about three hours, because I was fiddling with fonts/colors/layout and made some custom graphics for the Dark Helix Press Threadless Shop merchandise because I wanted “clean cut” items that would “pop out.” I had to use a graphic editor to do that (did it quick and dirty with the free Paint.net graphic program) because video programs have limited graphics editing capabilities. Note I had $0 budget, but the video looks pretty good for zero dollars!

Steps used to make a book trailer:

  1. List out what you want to put in each “slide” which is really a short video. Pretend it’s a PowerPoint and on each slide think about what message or text you want to convey.
  2. Find videos for each slide. There are a couple of sites you can download free videos, such as Pexels, Pixabay, Mixkit, etc. We used Pixabay.
    • For one video we wanted 14 seconds, but the shot we downloaded was 10 seconds, so we extended the video time by slowing down the speed of the footage.
  3. If you are adding extra graphics to the video, you will need to clean up with a graphics editor such as Paint.net, Krita, Adobe Photoshop, etc. We used Paint.net.
  4. Pick a program to compile the videos – Canva, Filmgora, iMovie, etc. We used Canva.
  5. Upload the videos into the program, add text, music (we used the music provided in the program) and graphics.
  6. In some of the programs you can modify the layout and animate the graphics/fonts.
  7. Upload onto Youtube and publish.
    • Read carefully on the sites where you gathered graphics, videos and music. Some of the licenses ask for attribution in lieu of payment and there may be restrictions on use.

I hope this information was useful to you! After you do it once, the subsequent videos will be easier next time!

Being Inspired by ND Jones’ #African #Fantasy #Romance #Writing! @ndjonesauthor #writinglife #publishing #AfricanAmerican

For episode 22 of The Artsy Raven podcast, I interviewed ND Jones, a USA Best-selling author who has written multiple African fantasy romance series. It was really inspiring to listen to someone has achieved so much on their own and even got her whole family involved! She’s written over twelve books and even started a company which involves her daughter doing graphic design work and her son creating a RPG game based on her work.

One of the reasons why she started writing was because there was a void in the market with positive, sexy, and three-dimensional African American characters as soul mates, friends, and lovers, so she took on that challenge herself. Her book covers look super awesome with strong females on them and I had a good time talking to her about her projects. Although I don’t write fantasy romance, I would like to write more and complete more projects. I have problems finishing things and would like to be like ND Jones when I grow up!

ND is also giving away two e-books (she reads from one of them in the podcast) and a $10USD Amazon gift card to two winners. King Sumo link here: https://kingsumo.com/g/tw9ne1/nd-jones-e-book-and-amazon-gift-card-giveaway-august-16-28-2021-2-winners

Spotify episode link: https://open.spotify.com/episode/4AcPxpL3lpVQQDnGKBXyGS

Youtube episode link: https://www.youtube.com/watch?v=_nlcJUicKFE&feature=youtu.be

The Artsy Raven August newsletter is out and we have links to over 40 free fantasy books! Check it out here.

Have a great day!

#HappyPrideMonth, talking to #comedian #JoshWilliams and #Youtube link for #Belief #booklaunch! #LGBTQ #ArtsyRaven #onemanpodcast #writing #publishing

June is Pride Month and on the Artsy Raven podcast we are releasing episodes featuring a LGBTQ author every Sunday. More details available in our June newsletter (click here), including which episode to listen to which has a submission call for short stories. It was great to talk to these authors who all generously shared their challenges and struggles, but despite all this, they all remain optimistic and achieved their goals!

At the end of May we had a book launch for Belief, an anthology featuring Asian authors. I was happy that my 3-tiered cake didn’t fall down and it was a lot of fun baking, even though I’ve lost my sense of smell and taste after the COVID vaccine. Since I take care of my 105-year-old grandma, I get tested for COVID every week and it’s been negative. Anyhow, we recorded the Belief event which can be watched on Youtube here. More details about the book here.

Comedian Josh Williams and I talked a little bit about Belief and other things in life on his One Man Podcast, click here. His podcast is a casual conversation and somehow I impressed him with my talk about the radioactive sandwiches I fed people when I worked in Nuclear Medicine!

I’ve been trying to do more writing by doing writing sprints with an indie author group every Sunday night, but it’s been slow. My brain is still split on weekdays because of virtual school and I can’t write one sentence without the kraken (my child) demanding something. I’m not sure at what age human children become more useful!

For more detailed Artsy Raven podcast episode summaries, they are posted on Patreon and Ko-fi every Sunday.

Stay safe until next time!

Making #3d #bookcovers for #free! How to with link…#indie #publishing #writinglife #selfpublishing #marketing

On some sites I’ve seen 3d covers of books and wondered how people did it. Well, I know I can hire someone or buy software. But being a frugal person I wasn’t sure if it was worth the money so I never tried to do this. Fast forward a few years later and I’m talking to a book marketing person who is asking me about 3d covers.

Doing a Google search I found a website which lets you render a 3d cover for free! Of course it’s not the best quality (the graphic is small in size) and for a small fee you can pay to download the better version.

You will need 3 images in hand before you start: 1) Front cover, 2) spine only and 3) back cover. You can use any graphic program to crop your print book image file into pieces and just save as separate files.

For those who want to test out 3d covers, visit Boxshot which offers a free online program for use as well as better paid options: https://boxshot.com/3d-pack/3d-book/

On this website after uploading the 3 images of your book (front, spine, back), you can move the book around until you find an angle you like and then save the 3d image.

I did a test run for the Belief cover with the free option and it looks spiffy!

March 4 Asian Spec Fic Readings

Next Thursday I’ll be hosting an Asian Speculative Fiction Reading event as part of Small Press Fair for Dark Helix Press. All of the authors are wonderful readers and I look forward to listening to them do their magic! Details about this event below!

Also putting together another digital raffle to test how successful it is as a marketing tool. Someone told me that all raffles need to be coupled with Amazon gift cards so we will try that. I do worry about coupling book giveaways with gift cards – do they want the gift card or to read the books? Sigh.

March 4, Thursday, 2021: 8pm EST – 9pm EST
Asian Speculative Fiction Readings panel features Asian speculative authors who will read their stories featured in Immersion or Dark Helix Ezine. There will be a Q & A after the panel.
Authors featured include Vincent Ternida, Carlo Javier, Melissa Yuan-Innes and Lily Chang. Host: JF Garrard

For free registration click here

For more events, visit this link: http://www.darkhelixpress.com/events/

See you soon!

Immersion and Brave New Girls

Immersion, an Asian speculative fiction anthology of fifteen stories which I edited with Allan Cho and William Tham is out! Two years in the making, we’ve used a lot of blood, sweat and tears on this project. The stories range from glimpses into loving relationships (with mermaids, grandparents, etc) to science fiction (using fish slime for fashion) to horror (supernatural beasts and an artist painting in blood). When we started the project we didn’t know what would come in the door. All we knew was we wanted to offer a chance to authors to send in the fantastic and surprise us! Towards the end we also did a cover re-haul and it looks completely different from before!

My latest published short story, The Curse, made it into Brave New Girls: Adventures of Gales and Gizmos. This anthology is the latest release from editors Mary Fan and Paige Daniels, featuring young adult science fiction tales about teen girls with a knack for science, tech, engineering and math… hackers, mechanics, inventors, and more! Proceeds from sales will be donated quarterly to the Society of Women Engineers scholarship fund.

 

 

 

 

Futuristic Canada Out!

Futuristic Canada is finally out! I’ve been working on this book for the past two years with Sarah WaterRaven. The project went through a lot of changes, with authors coming and going, lots of hospital visits (family members and ourselves), changes in directions for things…anyhow, the project is over and our book baby is finally here!

Admittedly creating a book about the future of Canada is not the best business decision given our small population and seemingly boring country. However, the stories in here will surprise people with their twists and unforeseeable endings! A superhero librarian, woo hoo! Puritans taking over the future, oh boy! Government sending old people dates for their executions, oh dear.

Sometimes a writer makes a terrible editor too because we spend so much time thinking about how the story will flow and we tend to get bored easily if a story is too predictable. I have to say that the writers in this book managed to make me jealous of their storytelling abilities and lyrical words.

We’ll be giving away Futuristic Canada as an e-book during Canada Day week of July 1-5, 2019. Grab a free copy from Amazon and please leave a review on Goodreads/Amazon if you can. Many thanks and enjoy!

Ingram Spark Vs Amazon KDP Createspace

For publishing purposes, mainly I’ve been using Amazon Createspace (print division) and Amazon KDP (e-books) for distribution. These two were merged recently and not much has changed other than the fact you don’t have to fill in tax info and log in twice. Some past receipts have gone missing, but other than that, the transition has been quite flawless. Creating a title for publishing has been great on Amazon. There is no charge for uploading, you keep what you earn minus fees.  If the print book comes damaged, they will offer to re-print another copy.

Some of my indie publishing friends have gone with both Amazon and Ingram Spark because they want the most out of distribution. Amazon distributes to limited venues and although Amazon captures 60% of the market, the other 40% is still land worth venturing into.

The site Ingram Spark has gone through many changes lately since I visited a few years ago out of curiosity. They provide very detailed manuals on how to publish and upload files. They have a live chat and telephone customer support system during office hours.  However, it costs $25-49 to upload a title and for every revision it will cost $25. There used to be an annual fee of $12 per title, but I believe that has been dropped now. Regardless, I had high hopes for Ingram given they are a giant distributor and supposedly more “professional” for publishing than Amazon.

Last night I tried to set up a title for both print and e-book distribution on Ingram Spark to try out their service. The first snag was the software on the website not allowing me to save the book title. The title “Trump Utopia of Dystopia” has no funny characters, so I was surprised at this happening. After the 10th try of pressing enter, something happened and I was allowed to go to the next page. This hope was false because I would hit other errors on the worldwide rights page and ISBN page. No matter what I did, the page would’t move on. I renamed the title to draft and tried again, only to be stuck on the title error once more. After numerous attempts and running into the same errors over and over, I gave up and went to bed because their customer service hotline was closed.

Waking up, I called them first thing and told them what happened. They asked what browser I was using. I said I tried chrome, explorer and safari. The person on the line advised me to download firefox. So I did and behold, firefox didn’t work either! After calling them back, they sent an email saying tech support will get back to me (unknown about timeline). They mentioned that the issue was trying to use the print/e-book uploading option. Apparently if you upload just print or e-book it’s fine. There is a bug in the code to do both print and e-book at the same time and they it’s been happening after their last software update.

In comparison, Amazon’s software has been fairly flawless for me. Their print and e-books are separate processes with the option to link both onto the product page later. The only time I’ve had a mental breakdown with publishing on Amazon is due to formatting but it’s nothing to do with their software not working.

I am on the fence about using Ingram Spark. If their tech people ever contacts me perhaps I will try again. However, my time is worth something and with tons of things to do, the price of putting up with flawed software might not be worth it in the end for me.

 

 

 

 

Can Con Planning

The next event I’m attending is Can Con in Ottawa. I’ve never been to this literary conference, but have been told it’s a great event. Since Dark Helix Press never got a chance to launch our Trump book at a Toronto convention, we’ll be launching in Ottawa instead. I’ll be speaking at two panels as well, so it’s a good chance to network with authors/publishers/readers.

For the launch it’s a group event with two other authors for a total of 3 books. We’ll be providing food and drinks since it’s a party! In addition, we’re all doing raffle draws for our books and Dark Helix will be making a “Basket of Ridiculousness” to raffle off specifically to people who will be purchasing the Trump book at the event. We figure it’s only fair to give our supporters extra presents when we can!

indie group lauch FB

Since we don’t take ourselves too seriously, we also mined the inter web for funny images to make a collage for a table display. We had wanted to illustrate that our book was fiction and satire, so we chose images of Trudeau on a unicorn, Hilary saint candles and Trump resembling a Dragonball character.

We’ll have fun anyways regardless of book sales or not as book launches don’t always guarantee sales!

DHP small cancon

collage image credits:

Hilary candle https://www.illuminidol.com/products/hillary-clinton

CANADA IS MAGICAL https://www.lookhuman.com/design/338801-canada-is-magical/tshirt

Donald Trump – And now we will ascending beyond GREAT https://knowyourmeme.com/photos/1191009-donald-trump