marketing – Musings of a Generic Asian

Please unsubscribe, it’s ok!

Hi all, haven’t posted in a while, have been busy with life and travelling. Recently I went to Hong Kong to visit a 95-year-old relative and Seoul (because my cousin told me she wanted to go since we watch so many K-dramas). Will write a post in the future about the adventures we had while abroad. Toronto is such a quiet city compared to Hong Kong and Seoul. There’s barely any traffic or people here compared to there!

I haven’t been on social media very much since the beginning of the year and it’s been ok. The world didn’t end and I had time to do other things like travel and catch up on reading.

Recently, I discovered the email service I was using wasn’t sending out emails to everyone on my list which was about 1,600 emails. It was only emailing out 400 people. So I switched to a different service and found that after sending out a newsletter, 100 people unsubscribed. Fantastic! I say this because email services charge per number of emails on your list. Only people who want to get the newsletter should get it and I can avoid paying for extra emails. One person didn’t know how to unsubscribed and asked for manual deletion which was fine, learned how to do that today too!

Right now I’ve editing my 57th episode of the Artsy Raven podcast. The 56th episode will come out tomorrow, hope you get a chance to listen, it’s such a pleasure to listen to people read their words. The sun, is out, hope you all have a chance to go outside to bast in the sun a bit!

Meeting in person to geek out on publishing!

Uncategorized

This is the first in person event I will be doing post pandemic! If you happen to be downtown Toronto on Thursday, April 20, I will be at The New Common (around Wellesley/Bloor) speaking to the Toronto Writers Community.

We are going to talk about “Which publishing path is right for you?” which will detail options about publishing in today’s mad world. We’ll cover traditional (literary agents, publishing companies, online), self-publishing and vanity presses. After the talk, lots of time to chat about your projects and what you want to pursue!

SWSW Birthday Bash Events!

Writing

Strong Women Strange Worlds, a literary promoter of female writers is turning two! They have a variety of virtual events and a great swag bag of free ebooks for all participants! Visit their website to register: https://strongwomenstrangeworlds.weebly.com/

I’ll be participating in two events and giving out prizes:

Thursday, March 16, 6:00-8:00pm (EDT) Birthday Party Fun & Games!

Saturday, March 18, 12:30pm-1:00pm (EDT) Facebook Party!

For the first event on Thursday night, me and a few authors will be playing Bluff the Audience. We will be reading a passage from our book and making up passages for other people’s books. The audience has to guess who is the correct author!

For the second event on Saturday, I’ll be playing virtual Facebook games by asking people to write funny memes and guess songs from musicals.

Hopefully we’ll see you virtually for this online party!

The Idea Shop X CAA – Free Book Marketing Seminar

branding, marketing, Uncategorized, Writing

On Thursday, October 28, 2021 7:30 p.m. – 8:30 p.m. EST Via Zoom I will be hosting a panel called ” Book Marketing 101 with The Idea Shop.” Chris Houston, the Marketing Guru of The Idea Shop, has over 20 years of experience in the publishing industry. He’ll share his tips and stories about his best marketing campaigns, and explain why it’s important to let the world know that you have a unique book that they need to discover!

The Idea Shop answers “Why should an author hire a marketer?” on Artsy Raven Eps 5 podcast

Artsy Raven, Books, branding, business, marketing, podcast, self-publishing, Uncategorized, Writing, you tube

Chris Houston, the Marketing Guru of The Idea Shop has over 20 years of experience in book marketing. The Idea Shop is a one-stop shop for fresh new ideas on how to promote creative endeavors of all kinds, from books to podcasts. The Idea Shop can be heard each month on Sauga 960 AM radio.

He answers the question “Why should an author hire a marketer?” on the Artsy Raven podcast, Episode 5. This clip is an excerpt from the episode.

To contact the Idea Shop on how your book can be marketed to the world, find Chris at https://theideashop.ca/

The Artsy Raven podcast about writing & publishing episodes are on Spotify & Youtube: https://jfgarrard.com/arpodcast/

I will be a guest at #FIYAHCON 2021 (#BIPOC #Specfic #con) and speaking on panels about #publishing and #marketing! #diversity #diversityinpublishing

branding, conventions, diversity, marketing, self-publishing, Writing

During September 16-19, 2021, FIYAHCON 2021 is happening! It’s a BIPOC speculative fiction virtual convention where writers, artists, publishers, editors, marketers and vendors meet up. There are a limited number of free tickets available, do check it out if you have time!

As a guest I will be speaking at two panels:

Different Ways of Publishing – Saturday, September 18th, 2021, Day 2 – 11:40 am EST, Track B

Traditional publishing is often seen as the most common way of publishing, but over time, there are other methods: self-publishing, serial publishing, hybrid publishing, etc. This panel will explore different methods of publishing because sometimes getting an agent or traditional publisher may not be possible if the book is considered “too niche” or “unmarketable”.

Strategies on Publicizing Your Book – Saturday, September 18th, 2021, Day 2 – 12:50pm EST, Track A

A book is a baby you need to present to the world that is already filled will millions of babies. How do you find your readers? Let’s talk about Kickstarters, PR firms, paid and free strategies you can use to publicize your books.

For these panels I am also a moderator so over the next few days I will be contacting my fellow panelists to brainstorm and to write up speaking notes for engaging panels.

Hope to see you there!

Tools to make an awesome #lowbudget #video for #socialmedia!

Books, branding, business, marketing, self-publishing, Uncategorized, you tube

Recently I signed up my indie publishing company, Dark Helix Press, to be a vendor at FIYAHCON, a virtual convention centering the perspectives and celebrating the contributions of BIPOC in speculative fiction. (I’ll be speaking about publishing there too, will release details when I have them.)

At FIYAHCON the vendors are setting up a virtual table on a platform called AirMeet which I have never used before. One of the items I needed to upload was a video and I don’t have any book trailers for Dark Helix Press. In the past I made a book trailer for The Undead Sorceress which was ok, but with new tools available, making a trailer now is much faster than ever before! The concept of making a trailer is the same to make any video for social media, once you learn how to make on video, it’s a skill which can be used for lots of creative fun!

The trailer I made below took about three hours, because I was fiddling with fonts/colors/layout and made some custom graphics for the Dark Helix Press Threadless Shop merchandise because I wanted “clean cut” items that would “pop out.” I had to use a graphic editor to do that (did it quick and dirty with the free Paint.net graphic program) because video programs have limited graphics editing capabilities. Note I had $0 budget, but the video looks pretty good for zero dollars!

Steps used to make a book trailer:

List out what you want to put in each “slide” which is really a short video. Pretend it’s a PowerPoint and on each slide think about what message or text you want to convey.
- For the Dark Helix Press video, it’s pretty much an ad, so each slide is about a product.
- For the Undead Sorceress book trailer, each slide was telling the reader hints about what the book is about.
Find videos for each slide. There are a couple of sites you can download free videos, such as Pexels, Pixabay, Mixkit, etc. We used Pixabay.
- For one video we wanted 14 seconds, but the shot we downloaded was 10 seconds, so we extended the video time by slowing down the speed of the footage.
If you are adding extra graphics to the video, you will need to clean up with a graphics editor such as Paint.net, Krita, Adobe Photoshop, etc. We used Paint.net.
Pick a program to compile the videos – Canva, Filmgora, iMovie, etc. We used Canva.
Upload the videos into the program, add text, music (we used the music provided in the program) and graphics.
In some of the programs you can modify the layout and animate the graphics/fonts.
Upload onto Youtube and publish.
- Read carefully on the sites where you gathered graphics, videos and music. Some of the licenses ask for attribution in lieu of payment and there may be restrictions on use.

I hope this information was useful to you! After you do it once, the subsequent videos will be easier next time!

#Op-ed “Selling #Diversity to the Reluctant” published @medium – people are scared about being cancelled

Anthologies, articles, asian, diversity, marketing, publishing, Uncategorized

Recently I finished an op-ed piece and sent it around to major media outlets. It wasn’t picked up by anyone. Naively I thought that since the piece was about a small press publishing a book by Asian writers and finding it difficult to gather in-depth book reviews, this would be an interesting read since a lot of diversity articles only talk about the good things about why it’s needed or negative experiences. The experience I had was a good one, but in the op-ed I wanted to highlight the fact that people are scared about being cancelled, so they can’t comment on anything, which makes it difficult to move forward. Everyone says they want diverse books, but is this really true? Or are they saying this because it sounds like the right thing to say?

The link to the op-ed piece is here: https://jfgarrard.medium.com/selling-diversity-to-the-reluctant-ce80b5e0ccd8

I emailed The Idea Shop and Josh (One Man Podcast) to make sure they were ok with me mentioning their names in the op-ed and they were both cool. I spoke to Josh on his One Man Podcast about a bunch of stuff and when COVID restrictions are lifted more we will meet in person!

As a writer, I wonder about why this piece was rejected. If you are a successful op-ed writer, perhaps you can send me some tips!

Generally, the message in this piece was: sometimes it’s best just to sit down to have a cup of tea and eat together to build relationships going forward. Basically instead of preaching diversity, let’s talk about what we have in common and be friends!

Belief review on the #RawMikeRichards Show with @TheIdeaShopca this morning! Some thoughts…#Toronto #Vancouver #canlit #youtube #soundcloud

Anthologies, asian, editing, interviews, marketing, radio

This morning we woke up early to listen to “The Raw Mike Richards Show” on Sauga 960am which caters mainly to the Toronto area. Once a month, The Idea Shop goes onto the show to promote the latest book releases in the Canadian market.

To be honest I was a bit nervous about what people would think about the book because although I think it’s fantastic, I’m also the gardener who helped plant the flowers, so my perspective is biased!

It was wonderful to listen to the opinion that the stories were like a “box of chocolates” which cheered up the readers during COVID and also brought up memories of the host (Mike Richards) being close to an Asian family in the town they grew up in. Canada’s strength lies in diversity and the ability for people to work together to transform society for the better.

Have a listen to the audio here: https://soundcloud.com/ideashop/reading-is-beliving-the-idea-shop-april-2021

Youtube video here:https://youtu.be/Tq-o_7RnXkg

Have a great day, good luck hunting for the COVID vaccine and stay safe!

Making #3d #bookcovers for #free! How to with link…#indie #publishing #writinglife #selfpublishing #marketing

Books, branding, business, publishing, self-publishing, Uncategorized

On some sites I’ve seen 3d covers of books and wondered how people did it. Well, I know I can hire someone or buy software. But being a frugal person I wasn’t sure if it was worth the money so I never tried to do this. Fast forward a few years later and I’m talking to a book marketing person who is asking me about 3d covers.

Doing a Google search I found a website which lets you render a 3d cover for free! Of course it’s not the best quality (the graphic is small in size) and for a small fee you can pay to download the better version.

You will need 3 images in hand before you start: 1) Front cover, 2) spine only and 3) back cover. You can use any graphic program to crop your print book image file into pieces and just save as separate files.

For those who want to test out 3d covers, visit Boxshot which offers a free online program for use as well as better paid options: https://boxshot.com/3d-pack/3d-book/

On this website after uploading the 3 images of your book (front, spine, back), you can move the book around until you find an angle you like and then save the 3d image.

I did a test run for the Belief cover with the free option and it looks spiffy!